Rapha: Festive 500
Rapha is one of the world's leading cycling brands. At the end of every year, they hold a challenge: to ride 500 kilometers between Christmas and New Year's. It's called the Festive 500. They ask people who complete the challenge to submit some kind of story about their experience. As a lover of both cycling and storytelling, I decided to take on the challenge. Riding 500km in 8 days was especially brutal during the coldest holiday season on record. But telling the story was a lot of fun. The idea being that the relentless holiday distractions and temptations were actually harder to overcome than the miles. I found that, if your mind is in the right place, your legs can go the distance.