Chobani: Peel, Pour, Flip
People snack for a variety of different reasons. Some people snack for a boost of energy, some people snack for pure joy, and some people just like to switch it up and try new things. For Chobani’s “Peel, Pour, Flip” campaign we wanted to appeal to some of the reason’s why people snack. We used stop-motion animation and over-the-top visuals to exaggerate those feelings of energy, fun and endless variety.