Dial-A-Snickers

Snickers replaced its brand name on packaging with 21 different hunger symptoms. To support the launch of this new packaging we created 1-844-Hunger-Bar, a hotline that people could call to report their hungry friends. An operator would help callers diagnose their friend’s specific hunger symptom then dispatch a bike messenger to deliver the appropriate Hunger Bar to those in need. 

ACD/Art Director
September 2015