Bacardi House Party
Not too long ago, Bacardi was synonymous with house parties. But times have changed. To show a new generation what they're all about, Bacardi decided to take back what was theirs. So we threw the ultimate house party... on wheels.
The campaign kicked off with a global TV spot. But then a real-life version of the house was built and the party came to the people. The Bacardi House Party traveled across the country and legendary experiences popped up wherever it went. As the house made its way from city to city, tons of original content was created and shared on social media, turning the this traveling house party into a full-fledged content factory.
And Bacardi got back to what it does best, inspiring people to throw legendary house parties.