Chobani: One For All

To celebrate their 10th anniversary, Chobani launched an integrated campaign with the ambitious goal of offering everyone in America a free cup of yogurt. The campaign was as wide-ranging as the offer - comprised of over 100 touch points, from digital display, to print and POP, to animated social content and national TV spots - resulting in 10.5Bn media impressions, record-breaking sales and over 250K cups of yogurt donated to No Kid Hungry

CD/Art Director